Book marketing is the process of effectively promoting and advertising your book so it gets into the hands and in front of the eyes of potential readers. Marketing efforts are utilized in order to create awareness, and therefore, increase or stimulate sales of the book.
A key component of book marketing is the book launch. When you publish a book, you set a release date for when the title will be available for purchase to readers. This is also known as the book launch date. The primary goal is to build anticipation for the title’s release.
There are many ways to market your book, and the different types of marketing involve getting your book in front of bookstores, ebook readers and library readers. There is the volume approach, like pop music.