Blue Handle Publishing
How to Market my Book
A key component of book marketing is the book launch. When you publish a book, you set a release date for when the title will be available for purchase to readers. This is also known as the book launch date. The primary goal is to build anticipation for the title’s release. If you have the publicity resources, it’s helpful to set up an author signing or event that takes place on the exact release date at a local independent bookstore or venue. From there, you can try to set up an initial book tour across multiple bookstores and venues in key regions where you feel the book will sell well. This requires reaching out to bookstores and event spaces and coordinating shipping books for the author to sign and readers to purchase at the event. It’s important to consider social media and email marketing leading up to events in order to increase event turnout and raise reader awareness that there is an author signing. It’s also necessary to find a dedicated em-cee or person to ask questions to the author at the event in order to establish a proper Q&A for the audience. Advanced Reading Copies or Galleys (both print and digital) can also be helpful to have prior to the release date, as allowing readers access to the work in advance helps stimulate reviews and buzz.
You might ask yourself, “What if I don’t have the publicity resources or contacts to set up author events?” A good place to start is to join a Regional Independent Bookseller Associations (there are 8 of them). Each association has a list of bookstores that they will provide to you for free (if you join) so you can reach out to bookstores about events for your books. You don’t have to join all eight of them at once, and can join the individual associations that you feel represent your market the best. Each association offers different marketing opportunities to take advantage of and connect directly with booksellers. There is an annual fee, usually around $150 dollars that is required to join a regional association.