Blue Handle Publishing
Types of Book Marketing
There are many ways to market your book, and the different types of marketing involve getting your book in front of bookstores, ebook readers and library readers. There is the volume approach, like pop music. You can bombard people over time until they are so familiar with the author and book that they are drawn to it without realizing it. Think Michael Bolton in the early 90s. He was on the radio so much that it was nearly impossible to miss any of his music. That, in turn, made it popular through sheer will. Online-focused marketing opportunities also exist including Amazon and the popular platform Bookbub. The key is to do your research and see what fits your budget or your publisher’s budget.
Of course, book marketing is always much easier if you are signed with a big publisher with deep pockets. According to statistics, the average self-published author only sells 250 copies of their book in a lifetime while the average traditional published book sells 3,000 copies. That means if you take those bestsellers (that pull up the average), many books don’t sell at all. Smaller publishers or self-publishers need to be smart, focus on building relationships with bookstores and employ savvy online advertising, either through Facebook, Instagram or Amazon. The craziest part is that even with the proper funds, it can take a year or multiple years to get a new book or author noticed, but there’s always the chance the book could take off.